Professional Experience
Tina Lorine Meyers (Molnar) is a Creative Director and Brand Strategist with nearly three decades of experience building brands, leading creative teams, and developing integrated campaigns across lifestyle, technology, consumer, and emerging-growth companies.
Worked alongside renowned designer David Carson, contributing to brand, design, and creative initiatives that explored communication beyond traditional conventions and established visual sCollaborated on projects with renowned designer David Carson, contributing to brand, design, and creative initiatives that explored communication beyond traditional conventions and established visual systems.
Over the course of 17 years at Lambesis, developed a strong foundation in both brand strategy and creative leadership while working across a wide range of branding, packaging, advertising, and integrated marketing initiatives. Collaborated closely with strategists and senior creative teams to translate business challenges into compelling brand solutions, gaining hands-on experience throughout the entire creative process, from research, positioning, and concept development to design, production, and final delivery.This experience established a strategic approach that continues to guide my work today: understanding that the most successful creative solutions are rooted in insight, aligned with business objectives, and thoughtfully executed across every customer touchpoint.
Spearheaded the large-scale rebranding of GreenBox POS into RYVYL, directing every aspect of the transition from brand strategy and messaging to visual identity, digital platforms, investor-facing communications, and marketing execution. The initiative established a cohesive corporate and product brand architecture, aligning the company's evolving fintech vision with a modern market presence.
Led marketing, brand development, and operational communications for a nationwide architectural lighting and controls distributor. Developed company-wide marketing initiatives, visual communication standards, installation documentation, project-tracking systems, and client-facing materials. Created operational workflows, technical guides, and internal processes that improved coordination across sales, project management, procurement, and field teams while strengthening the company's market presence.